mPower™ Blog Series

7 SAP Mobile and Enterprise Mobility Trends in 2014

Since its launch, the mobile device has transformed itself from a mere cell phone to a pocket PC which does everything and everywhere.  The revolutionary mobile has influenced everyone irrespective of the age.  The remarkable work of the engineers to make it smaller and faster, the contribution of the developers developing consumer and enterprise apps made mobile usage easy for everyone.  Past years have seen a dramatic change in enterprises leveraging mobility as a most efficient business enabler.  The revolution of smart phone continues with enhanced functionalities will pave way to these 7 SAP Mobile and Enterprise Mobility Trends in 2014.

1. Enhanced Business Transactions With Mobility

2013 has seen a remarkable change in adopting technology.  We see most of the active mobile users have switched to smart phones; noticeably every 4 out of 5 of the active users have replaced their regular mobiles.  According to Forrester Research by 2015 over 80 million tablet users in the U.S. are expected. A significant change in the way we transact with customers, employees and the suppliers, we tend to finish all transactions through mobile, as it is easier to get connected from anywhere and anytime.  All transactions involving business to customers (B2C), business to suppliers (B2B) and business to employees is faster through mobile. Mobile becoming the first point of contact in 2014, the users tend to use business organizations which provide strong multi-screen, multi-channel experience. Making is compelling for business organizations to be available to contacts through mobile.

2. BYOD (Bring Your Own Device) –  Important Business Enabler

According to Gartner report 90 percent of the organizations will support corporate applications on personal devices “Bring Your Own Device”(BYOD). It is expected to continue to grow with emerging new trends of Enterprise Mobility in 2014.  BYOD being a business enabler helps employees to work from anywhere and anytime, enabling faster response, and faster decision making and adding productive hours with improved employee satisfaction.  It makes sense to the organization when employees want to use their devices for company’s services. BYOD according to Xigo’s study found to be No. 1 strategy to keep employees happy.  As Employees with mobiles are connected 24/7 and in turn extending the number of working hours.  2014 will see enterprises implement several BYOD programs and also introduce programs such as CYOD (Choose your own device) and COPE (corporate owned personally enabled) looking into connectivity to employees.

3. Mobile Application Management (MAM) Will Supersede Mobile Device Management (MDM)

Text, voice and messaging no longer remain the features expected from mobile. The smart phones of today are powerful devices with versatile features to edit documents, access files on the servers and using productivity apps.  It is eminent from the facts that Mobile Device Management has to stretch its services to serve the purpose of Mobile Application Management (MAM) to manage the applications used by the users.  According to the Gartner’s report, building mobile applications is an important strategy of enterprise mobility, as business applications bring potential returns to organization.  So selecting efficient mobile application development platforms (MADP) will also become a priority for organizations says Gartner.

4. Mobile Security Will Continue To Be A Top Concern For Enterprises

Mobile security is still viewed as a huge concern and one major reason for several organizations refraining from making the mobile plunge for their enterprise.  According to the reports 46 percent cited the reason as security concerns for not taking enterprise mobility seriously.  The reluctance can be due to the illusion created by the stories of confidential data getting into wrong hands.

Mobile security has tremendously matured over the last few years and several solution providers provide innumerable methods and security layers based upon unique business requirements assuring business organizations that the corporate data is secure regardless of the devices used.  The immense improvement in mobile security coupled with a secured and private enterprise branded app catalog to seamlessly distribute, manage and deploy secured mobile applications encourages businesses in future to consider enterprise mobility as a priority. With a myriad of options available to secure your enterprise with a comprehensive mobile security solution, 2014 will see a dramatic jump in enterprise mobility adoption.

5. Pre-Packaged Mobile Apps To drive the revolution of enterprise mobility

According to a research by Forrester, enterprises will start embracing more mobile apps by line of business – Sales, Supply Chain, Finance, HR and Field Services drive 2014, leading to new ways of working and changing the existing business processes drastically. The benefits of these mobile applications are presented with new challenges of creating an attractive User Interface (UI) and simple and easy to use User Experience (UX) along with enabling secure integration with internal systems.

6. User Experience Is A Key To Adoption And Driving Productivity

In a competitive market the window of opportunity to drive adoption of mobile solutions to your employees, customers or suppliers is limited. It is extremely critical that an enterprise focuses on creating an attractive and engaging user experience. By providing a smooth user experience (UX), your enterprise can reap all the benefits of implementing a productive mobile solution.  A clear focus on user experience (UX) during app development or while evaluating a pre-packaged mobile application is of paramount importance. Although functionality is the backbone of the mobile applications, the front that can create an engaging user experience will drive higher adoption of the mobile app and significantly improve productivity of your workforce and customers.

7. Enterprise Mobility as a Service

To help tackle the daunting challenge of building and managing comprehensive, yet secure, mobile apps, organizations can turn to enterprise-mobility-as-a-service (EMaaS) solutions that distribute focus equally among a mobile enterprise application platform (MEAP), mobile device management (MDM), secured social media integration, and mobile application management (MAM). Unlike on premise implementations of MEAP, MDM, and MAM solutions, EMaaS solutions will allow your enterprise to focus on your core products and services by leveraging a solution that offers options for flexible spending with a mix and match approach, easy scalability, and a relatively rapid implementation that sets up companies to be able to quickly respond to changes in business or market requirements.

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