Digital Transformation and what it means to a business?
In the era of digitization and consumerism, mobility is redefining our lives like never before. There is a growing craze for new mobile devices and apps that is proliferating the market with consumers spoilt with choices. What mobile was considered as a personal device to accomplish mundane day to day tasks, a few years ago, has now transformed to take care of complex business transactions, which was never heard before. This is possible with a variety of business apps targeted to accomplish specific business functions, anywhere, anytime without the need to even access your PCs or desktops. Companies are realizing the impact of mobility and hence lot of businesses are even optimizing their websites to make them compatible with mobile for greater usability experience. Entrepreneurs on the other hand are trying their best to digitally transform their companies to embrace this new trend. But, digital transformation is not just about optimizing for mobile devices – it’s for optimizing for mobility itself.
There’s a lot of buzz associated with digital transformation, which is literally catching up with all the enterprises. But, what exactly is digital transformation? In its broadest sense, it is considered as any technology that connects people and machines with each other or with information.
Role of mobile technology in catalyzing digital transformation
Most of the people perceive mobility as just mobile devices that includes tablets and phones. But from a broader perspective, it is about the freedom to buy what you desire and work where you want, close deals, hire talent and much more – anywhere, anytime. In other words, mobile technology plays a pivotal role in digital transformation, when we look how businesses are shaped, how we communicate with our customers and how employees execute their day to day tasks. In fact, it is more of a 360-degree view of how different entities are interconnected and how information is shared among various stake holders, thereby generating better experience for all those involved. Overall, business transformation entails embracing a bigger picture that helps to create a value added enterprise.
How mobile technology can impact an enterprise and its employees?
Harnessing mobile technology creates a wealth of opportunities for organizations. When it comes to searching new talent, they can open up 24 hours a day, as there could be a remote employee from a different time zone on the other side of the globe, who is ready to get hired. This makes organizations to easily access talent anywhere across the globe, which was earlier fraught with lot of challenges. Not just hiring, an organization can even create a world class customer service center by servicing their customers 24/7, diminishing all the geographical boundaries. When companies embrace mobility wholeheartedly, they can cut overhead costs, which means most of their employees can work from home, eliminating the need to invest in giant and expensive call centers. In fact, some companies are even stepping ahead to allow their employees to access employee self-service (ESS) apps, right from their personal mobiles to help them process a series of tasks. This means, employees can easily submit their time sheets, leave requests or even review their profiles, anywhere, anytime, without ever logging into their PCs or desktops.
What it means to your customers?
With a vast majority of users having smart phones at their disposal, it is imperative that customers use Internet to search information that they are looking for. If you are a retail company, selling consumer products and if shoppers are not able to search or buy your products online, then you are losing out big. In fact, a good mobile app for retail business should help consumers connect with your products instantly, providing a superior customer experience. On the other hand, if you are active on social media or keep your channels open, consumers can tweet their issues or submit them on Facebook for quick response. This way, an organization can generate a better brand experience, which in turn boils down to building superior customer loyalty. The crux is that organizations should focus their energies to instantly connect with their customers, no matter where they are located to help them grab a bigger pie of the digital business to harness greater revenues.
Embracing the mobile lifestyle (the right way)
With all the buzz surrounding mobility and how it is helping organizations to embrace digital transformation, it is quite imperative that all such efforts directed towards that goal doesn’t go wasted. In case the mobile technology is not used properly or misused, it can lead to a major disaster. Assume a situation where mobility is implemented across your entire workforce without enforcing proper security standards and training. It can lead to utter chaos and confusion that can directly hinder the productivity of the employees.
Companies that intend to embark on mobility need to have a concrete plan in place – how they can integrate mobility into their work environments. Also they need to have a clear understanding of how their employees would communicate, what type of training they require and what kind of support services they need. These are the questions you need to answer before jumping into the digital bandwagon.
There are a good number of mobile platforms in place, just to offer the right solutions for the right people – be it customers, employees and your entire business entity as a whole, offering a seamless experience across all channels.
Hence, it becomes imperative that the right initiatives are taken and the right platforms are built to embrace mobility on a broader scale to make it a successful business proposition.
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