Digital Transformation- Overused Buzzword or Solid Business Strategy

Digital transformation though sounds like a buzzword is an innovative approach that alters existing corporate cultures and the way they utilize and interact with technology and people. Essentially, it’s the integration of digital technology into all areas of a business, fundamentally changing how you solve problems and deliver value to customers. It’s challenging the status quo, rethinking operating models and becoming more agile in your ability to respond to issues. Though progress has been slow, more companies are moving towards adopting digital transformation. Management, not technology, must be the driver behind any successful digital transformation effort.

Key Takeaways

  • Define digital transformation and its impending benefits in the corporate landscape.
  • Industry examples of its successful use in the field.
  • Explore how spending on digital transformation is on the rise.
  • Step by step approach on how to plan a digital transformation campaign.

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