mPower™ Blog Series

High ROI, Low TCO and easy to adopt enterprise ready mobile applications

Scalable, end-to-end solution to deliver secure enterprise productivity apps for your customers, employees, and partners

Mobile apps are creating a higher return on investment than ever before for enterprises. Consumers aren’t the only ones affected by the mobile shift. CIOs have consistently ranked mobile technologies as one of their top 3 priorities for the past three years. This is likely fuelled by employees demanding mobile access to desktop applications, and customers expecting optimized mobile device access to a wealth of services. Extending enterprise applications to mobile devices and engaging customers through mobile channels are top priorities for many organizations.shutterstock_321450221

The development of enterprise mobile applications exists in conjunction with the rise in employees using personalized mobile devices for corporate applications and accessing company data, which is referred to as BYOD (Bring Your Own Device). With enterprise, mobile applications, all employees can have simplified access to the same applications as everyone else in the company, enabling uniformity between devices while still allowing employees to have the personalized mobile experience that has become commonplace today. This has the benefit of increasing efficiency in the workplace and cutting down costs spent on company devices. Organizations increasingly find it difficult to be proactive against competitive pressures, which is resulting in their mobile apps becoming tactical, rather than strategic, This is an indication of the nascent state of mobility in most organizations, with many organizations questioning how to start app development in terms of tools, vendors, architectures or platforms, let alone being able to scale up to releasing 100 apps or more,
To ensure you adopt the right technology for your organization, consider the following factors:

User experience trumps everything else when it comes to mobile
Native applications have the best performance, highest security, and best user experience

It’s a known fact that hybrid apps don’t perform as well as native apps, so if you’re going to choose a hybrid, make sure you’re aware that your users’ experiences will likely suffer. While there are a lot of advantages to using hybrid, customer experience for mobile should be a primary consideration.

Perhaps the most important decision a company must make before entering the world of mobile app development with regards to the approach they wish to take when building a mobile app. Do you want to astound and entice your users by building an entirely native application that integrates into the platform of their choice (Android or iOS)? Or are you more interested in taking a Minimum Viable Product approach and quickly develop a hybrid application which can be released across platforms? Though potentially easier to build and maintain, this second strategy is likely to result in a less than ideal user experience with sub-par performance.

A native app is faster and more reliable by its very design. As users navigate a native mobile app, the contents, structure, and visual elements are already on their phone, available for instant loading, and thereby providing a seamless experience. This is akin to downloading most of a website’s static content to a user’s phone at once which is then available for instant loading regardless of their phone’s internet speed.

Essential app features
Improve field productivity and customer service while cutting costs with GPS Tracking, device API cameras, attachments, etc.

Leverage mobile device features such as camera & location services in your enterprise apps to improve accuracy and efficiency across your partner network

This is the process of creating applications for mobile devices on a software platform. Ideally, developers will deliver true, mobile apps that stand on their own and are not just warmed-over web pages. The most successful mobile applications make full use of mobile device features, such as integrating the microphone, camera, or GPS. Through the Camera API, it is possible to take pictures with your device’s camera and upload them into the current web page.

A substantial mobile app has high-quality-stunning-accuracy tracking solution, providing real-time location updates using state-of-the-art GPS navigation and remote management system. In addition to activity monitoring service on the move, the additional features include-

  • Geo fencing
  • Real-time travel-path on satellite map
  • Signature verification
  • Image capture with geo-tagging
  • Permanent record of travel history
  • Exporting travel-logs into Excel file format
  • Cascaded monitoring in a hierarchical team structure

Attachments within the solution, helps users to view invoice receipts, photographs, digital signatures, and any other documents to go ahead with the workflow without any discrepancies. 64% of smartphone users expect sites to load in 4 seconds or less. This finding isn’t a total surprise. Caching is an essential technique for achieving acceptable performance. Mobile browser caches are usually much smaller than on desktop machines, causing items to be flushed quickly, so traditional browser caching doesn’t work well for mobile devices and mobile browsers provide a great alternative to relying solely on browser caching. One very effective method to improve speed is the use of cache memory. Cache is a type of memory that is relatively small, but can be accessed very quickly. It essentially stores information that is likely to be used again.

Improve time spent on your app and maximize revenue
Monetize efficiently, be informed about your product roadmap, and prioritize market expansion

App analytics lets you analyse data from all touch points in one place, for a deeper understanding of your customer experience. You can then share the insights that matter with your whole organization. Understand your site and app users to better evaluate the performance of your content, products, and more. Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.

Mobile apps play an increasingly important role for today’s businesses. No matter how big or how small your apps are, best-in-class app measurement capabilities within App Analytics can help you achieve your goals and set your business up for success. App analytics combines analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day. Evaluate the full customer journey and drive results, understand your users on a whole new level.

More than ever before, customers have seemingly endless ways of interacting with your brand. And while all these devices and channels might be increasing your brand’s awareness, they’re also making it difficult to get an accurate view of your customers. Having an analysis makes it easy to keep track of your customers by connecting customer behaviour, channel performance, and much more across your sites and apps in robust reports and dashboards. You can even connect online to offline to better understand user behaviour across CRM, points of sale, call centres, devices, and the Internet of Things. For even deeper analysis, import additional customer and product data into analytics to quickly run analysis over huge data sets.

Request a Demo

If you would like a demo of Innovapptive’s portfolio of Native or Web based mobile solutions, please click on the link. Alternatively, if you would like to discuss with an Innovapptive solution expert, you can reach out to us by emailing us at sales@innovapptive.com or you can reach a sales representative at (713) 275-1804.

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