Bring-your-own-device or BYOD continues to gain traction, as employees want to use their personal tech gadgets, such as tablets and smartphones, for work. The exponential rise in demand to use personal devices has pressured CIO’s and IT to support them. Gaining popularity of BYOD as a business enabler for enterprise mobility initiatives has increased the demand for more policies, making more flexible yet secure solutions mandatory. The situation started pushing aside enterprise mobile device management (MDM), in favor of  more user-centric mobile application management (MAM).

Importance of a Mobile Application Management (MAM) within an enterprise mobile strategy

MDM as a tool to set up a strong mobile device management is being more reserved for corporate-liable devices.  MDM functionality   distributes  applications, data and configuration settings for all types of mobile devices over-the-air. This applies to both company-owned and employee-owned (BYOD) devices. IT can secure access to the device by authenticating the use of a passcode and by remotely wiping lost or stolen devices to keep sensitive data out of reach of wrong hands.

The full-device approach is not acceptable by employees looking to use personal devices within an enterprise BYOD programs. To compliment your corporate owned device policy, it is imperative that enterprises start recognizing the need to evaluate comprehensive mobile application management (MAM) solutions that can work cohesively with your enterprise MDM system. Mobile application management (MAM) offers more granular controls giving IT the ability to access and secure only the enterprise apps that were specifically installed on employee devices. MAM is becoming more important for enterprises with increased focus on app security along with usability and scalability.

According to ABI report, MDM currently has 60 percent of users in "enterprise mobility management solution users". The gaining momentum of MAM estimated to surpass MDM by 2019, will drop to 30 percent, with MAM accounting for more than 60 percent.

To meet this growing demand and trend of enterprises supporting BYOD policies, Innovapptive offers a cloud based mobile application management (MAM) solution that provides a best in class MAM Solution to support the following functions:

Innovapptive’s MAM solution enhances any managed app, without requiring code changes. The functionality provides remote interaction and troubleshooting to company apps, leaving employee personal apps untouched. For more information regarding our cloud based mobile application management (MAM) solution, or to schedule a demo, please email us at or click here to complete our contact form.

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